About

Having been brought up with an emphasis on self care and how to look after oneself, it was a natural progression for Alex to enter the beauty industry in some way.  Originally training in many different facets of beauty, Alex found both a passion and a talent in the field of hair removal, and decided that it was here she would pour her energies.  Gaining further knowledge from reading materials, colleagues and of course some of the top professionals in the industry, Alex honed her skills to become the waxing specialist she is today.

 A fully registered member of the Guild of Professional Beauty Therapists, Alex takes great pride in her work and places a special emphasis on the client themselves, rather than adopting the conveyor belt “in and out” system so often seen.  It is this focus on the person as well as the actual treatment that ensures her clients return again and again.

As a professional who focusses on one specialism only, she is highly placed to offer a thorough and surprisingly comfortable service waxing almost any part of the body one could wish, as well as offering top advice on how to care for your skin both pre and post treatment, and the best products to use to do this.

In addition to her beauty qualifications. Alex has also undertaken training around her business and family in counselling skills.  Over three years, she gained her NCFE registered levels one, two and three, which enables her to be a great listening ear for her clients during their hair removal sessions. Alex has also trained with Behind the Mask, an organisation dedicated to helping beauty industry professionals recognise signs of domestic abuse and BeTransAware, a HABIA endorsed education platform on Trans and Gender Diverse Awareness.

Neurodiversity is also a special subject of interest for Alex. With two of her three children diagnosed as ND as well as having a diagnosis herself, she is empathetic and understanding about the challenges and strengths this can bring. ND people are always welcome in the studio and accommodations can always be made where needed.

Alex works from private studios in Southbourne and Pocklington.